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Something about Mitchell Henderson struck the denizens of /b/ as funny. They were especially amused by a reference on his MySpace page to a lost iPod. Mitchell Henderson, /b/ decided, had killed himself over a lost iPod. The "an hero" meme was born. Within hours, the anonymous multitudes were wrapping the tragedy of Mitchell's death in absurdity.

Someone hacked Henderson's MySpace page and gave him the face of a zombie. Someone placed an iPod on Henderson's grave, took a picture and posted it to /b/. Henderson's face was appended to dancing iPods, spinning iPods, hardcore porn scenes. A dramatic re-enactment of Henderson's demise appeared on YouTube, complete with shattered iPod. The phone began ringing at Mitchell's parents' home. "It sounded like kids," remembers Mitchell's father, Mark Henderson, a 44-year-old I.T. executive. "They'd say, 'Hi, this is Mitchell, I'm at the cemetery.' 'Hi, I've got Mitchell's iPod.' 'Hi, I'm Mitchell's ghost, the front door is locked. Can you come down and let me in?' " He sighed. "It really got to my wife." The calls continued for a year and a half.