As far as an advertising theme, Heroes vs Villains is super. SEG has hundreds of hours of tape on each castaway. Most viewers probably don't
remember many details about the past shows and castaways, so SEG is going to have to remind them.
The Heroes and Villains theme presents opportunities for creative advertising. In their promos, they could show flashbacks boldly emblazoned with HERO or
VILLAIN in fancy fonts and colors. We might even get to see some never-before-seen footage which would celebrate the idea of Survivor's 10th
anniversary, too.














