The funny thing is on Gene's website, he will sometimes say "It's a KISS world, we just live in it." Really. Usually when he's trying to hawk some KISS product, like the KISS perfume (now being sold in Walmart, I kid you not). He has so many crazy products, condoms, a cell phone, a credit card. What's next, the KISS pooper scopper (with a Gene tongue coming out to pick up the poop)?