BillNyeSurvivorGuy wrote:
Under the conditions of the contest, Piers would have been robbed if he lost, look he made more money, thats all, it was a really shitty idea to let them use rolodexes and go all out with celebrity friends. But that's them breaks, Piers deserved it more IMO even if he's probably the most overtly evil winner ever. He played the game the best I mean this is the raising money game and he dominated it.

Piers needed to be evil - that's his persona (much like Simon Cowell). He remained "in character" throughout the season. And unlike regular Apprentice, no one in the Trump organization actually has to work with the winner. (Though it sure seemed as if Ivanka was ready to console Trace in his trailer after the show.)

As for the Rolodexes, I'll bet that when they conceived of allowing it, they were hoping for a Who's Who of celebrities to stop by and help them goose their ratings. After all, who knew if this would draw decent ratings? After seeing the lame celebs that they brought in, my guess is that the next season will severely curtail the use of the Rolodex - or at least use challenges that would draw in celebs in a more significant way than buying a $5,000 hot dog. For example, the celebrity charity auction part of the finale was fun - instead of using their Rolodexes to bring in buyers, it would have been more fun to see who could bring in their friends to be the prizes. (How much would someone have paid to have dinner with Tito's girlfriend, the porn star Jenna Jameson?)