'Idol' puts its stamp on postage
American Idol, whose voting system helped popularize text-messaging, is going old-school with its newest communication concept: U.S. postage stamps featuring the show's winners.
As part of the Idol Gives Back fundraising effort, stamps featuring the six Idols and this year's winner will be available to fans. If the limited editions - 100,000 20-stamp sheets for each Idol - sell out, Idol Gives Back would get about $7 million, Idol executive producer Nigel Lythgoe says.
That would be a step toward topping last year's $76 million raised for foreign and domestic charities, says Lythgoe, who hopes to break $100 million. The stamps are "a great idea, especially for philatelists. I think it's a little bit iconic, too. It's great for Idol."
Kelly Clarkson stamps are now available; each 20-stamp sheet has four images of the first Idol. The next five Idols - Ruben Studdard, Fantasia, Carrie Underwood, Taylor Hicks and Jordin Sparks - will be released on the next five Tuesdays. Another set will come out when a new Idol is named in May.
http://www.usatoday.com/life/lifestyle/2008-04-09-idol-stamps_N.htm
American Idol, whose voting system helped popularize text-messaging, is going old-school with its newest communication concept: U.S. postage stamps featuring the show's winners.
As part of the Idol Gives Back fundraising effort, stamps featuring the six Idols and this year's winner will be available to fans. If the limited editions - 100,000 20-stamp sheets for each Idol - sell out, Idol Gives Back would get about $7 million, Idol executive producer Nigel Lythgoe says.
That would be a step toward topping last year's $76 million raised for foreign and domestic charities, says Lythgoe, who hopes to break $100 million. The stamps are "a great idea, especially for philatelists. I think it's a little bit iconic, too. It's great for Idol."
Kelly Clarkson stamps are now available; each 20-stamp sheet has four images of the first Idol. The next five Idols - Ruben Studdard, Fantasia, Carrie Underwood, Taylor Hicks and Jordin Sparks - will be released on the next five Tuesdays. Another set will come out when a new Idol is named in May.
http://www.usatoday.com/life/lifestyle/2008-04-09-idol-stamps_N.htm
