There's nothing to be ashamed of. It's a decent hamburger chain. It also has the iconic draft semi-keg of A&W root beer going for it. So what gives? Why does Yum! treat A&W like the asthmatic, bespectacled weakling who hopes only to not be picked last at the schoolyard kickball game?
Do they need a loveable commercial mascot? How about a talking albatross and a talking walrus? Or better yet, Reverend Sharpton and Wilford Brimley?















