On the cast page, people have the ability to 'like' each contestant via Facebook.
Looking at Rick's numbers, he had 762 likes. That's quite a few but millions of people watch Survivor.
Reading on I realize that Rick has more likes than anyone on the cast except Ozzy!
What gives? I can only assume that everyone 'liked' Rick pregame and never looked back or a couple hundred people thought it would be hilarious to vote for the worst.